Go Beyond the basics
Real-Time Marketing Dashboard
When sales activity peaks, every decision depends on timely and accurate information. Napkyn’s Real-Time Dashboard gives marketing and analytics teams a clear view of performance as it happens.
Built on Google Analytics 4 and BigQuery, it delivers live insights into traffic, sales, and campaign results so your team can respond quickly and effectively.
Why Real-Time Visibility Matters
Market Conditions Change Suddenly
Customer behavior and marketing performance can shift within minutes during major promotions or seasonal sales. Standard dashboards that update once or twice a day don’t provide enough visibility to respond in real time.
Delayed Data Slows Decisions
When decisions rely on delayed data, teams lose the ability to react to emerging trends, technical issues, or changes in campaign performance. This can lead to missed revenue, inefficient media spend, and gaps in customer insight.
Napkyn Delivers Real-Time Clarity
Napkyn’s Real-Time Dashboard connects GA4 and BigQuery to deliver up-to-the-minute visibility into your store’s sales, traffic, and campaigns. Our solution ensures consistent, accurate, and privacy-compliant data, helping your team act faster, adjust strategies, and maintain performance across every peak event.
How it works
What Our Clients Say
“With Napkyn’s real-time dashboard, we can see campaign results as they happen. Our team adjusts budgets based on performance throughout the day and can clearly link those shifts to higher returns from key channels.”
Sarah L., Director of Marketing, Canadian Apparel Brand
“Having up-to-the-minute visibility into sales and media performance has changed how we plan and spend. We’ve reduced wasted ad spend, improved ROI, and can now report revenue impact directly to leadership with confidence.”
Mark D., Senior Data Analyst, National Retailer
Why Choose Napkyn?
Napkyn helps marketing and analytics teams turn live data into measurable growth. Our real-time dashboards and analytics frameworks are built to deliver accuracy, speed, and confidence across every part of your performance measurement stack.
Real-Time Performance Dashboards
We design GA4 and BigQuery dashboards that update within minutes, giving marketing and analytics teams instant visibility into sales, traffic, and campaign results.
Campaign Optimization and Budget Efficiency
With up-to-the-minute insights, teams can monitor results across channels, reallocate spend toward high-performing campaigns, and capture more revenue from active audiences.
Unified Measurement Frameworks
Our analytics solutions integrate GA4, Google Ads, and media data into a single, accurate reporting layer, ensuring everyone works from the same version of the truth.
Scalable, Privacy-Compliant Infrastructure
Built on Google Cloud, Napkyn’s frameworks are designed for performance, governance, and long-term reliability, keeping your marketing data accurate, secure, and ready for growth.
Your Questions Answered
What is a Real-Time Dashboard, and how is it different from standard GA4 reports?
GA4 reports typically refresh data once or twice a day. A Real-Time Dashboard built with GA4 and BigQuery updates continuously, giving you live visibility into sales, traffic, and campaign performance as it happens.
How can real-time reporting help my marketing team?
With live data, marketers can monitor campaign results throughout the day, shift budgets toward high-performing channels, and identify issues, such as traffic drops or checkout errors, before they affect revenue.
Do I need GA4 360 or BigQuery for this solution?
Yes. GA4 360 is required for intraday or hourly data freshness, and BigQuery is needed to stream events for real-time reporting. Napkyn can help your team set up or connect both environments.
How fast can a Real-Time Dashboard be deployed?
A standard deployment can be completed in about 40 hours, including setup, customization, and validation. Your dashboard will be ready for use during your next major sales period or campaign push.
What kind of insights can I expect?
You’ll be able to view real-time metrics for revenue, transactions, traffic, inventory, cart activity, and marketing campaigns. Dashboards also support comparisons to previous periods to track progress against goals.
Why choose Napkyn for this project?
As a Google Marketing Platform and Cloud Partner, Napkyn specializes in building reliable, scalable analytics solutions. We ensure your dashboards are accurate, privacy-compliant, and tailored to your business KPIs.
Get Real-Time Clarity from Your Data
Talk to Napkyn’s analytics experts about building a framework that keeps your measurement accurate and actionable.
Our team helps eCommerce and marketing leaders use GA4 and BigQuery to track performance in real time, optimize campaigns, and make faster, more informed decisions.