Ensure Measurement Clarity, Not Just Privacy
AI-Driven Marketing Measurement & Attribution
At Napkyn, we help organizations go beyond traditional dashboards by unifying first-party data, applying machine learning, and surfacing predictive insights that drive smarter media investments. Our AI-powered solution blends BigQuery ML, Vertex AI, and real-time Google Analytics signals to deliver privacy-resilient attribution, automated forecasting, and actionable, executive-ready reporting.
Our AI-Powered Measurement Approach
Unified Marketing Data Foundation
We consolidate your Google Analytics, media, and CRM data into a centralized schema in BigQuery, building the foundation for accurate modeling, real-time analytics, and scalable insight generation.
AI-Based Attribution & Forecasting Models
Using BigQuery ML and Vertex AI, we build tailored models that assign credit across channels, forecast performance, and simulate different media investment strategies.
Privacy-Resilient Analytics Architecture
Our solution complies with evolving privacy regulations by relying on first-party, aggregated data and Google’s Consent Mode, keeping insights actionable and privacy-safe.
What Our Clients Say
“Napkyn’s AI Readiness program gave us the clarity we needed to take our marketing to the next level. The insights and roadmap they delivered helped us build a strong, privacy-safe data foundation, and we’re already seeing measurable improvements in performance.”
Director of Digital Strategy, National Retail Brand
“With Napkyn’s guidance, we transitioned from fragmented reporting to a unified, AI-powered marketing strategy. Their team helped us get the most out of our data and make smarter, faster decisions”
VP of Marketing, Financial Services Company
Why Choose Napkyn?
When you partner with Napkyn, you get a strategic team that transforms fragmented marketing data into predictive, privacy-resilient insights that drive smarter decisions and measurable ROI.
What is AI-driven marketing measurement?
It’s a smarter way to evaluate performance. Napkyn uses machine learning to assign value across the journey, forecast outcomes, and guide budget strategy – even when some users do not provide tracking data.
Unified Data Together With Predictive Insights
We centralize Google Analytics, media, and CRM data in BigQuery, apply custom models in Vertex AI, and deliver real-time dashboards that connect insights to decisions.
Built for Marketers Who Need Results
Ideal for marketers in retail, finance, media, or tech who need faster insights, stronger attribution, and a future-proof way to measure marketing ROI.
Your Questions Answered
Explore our most frequently asked questions about AI in marketing and how Napkyn can help your business become AI-ready.
What makes Napkyn’s attribution solution different?
We use machine learning models built in BigQuery ML and Vertex AI to assign credit across touchpoints, moving beyond last-click to reflect the full customer journey.
Can we use our existing Google Analytics and CRM data?
Yes. We integrate Google Analytics, CRM, and media platform data into BigQuery, harmonize it into a unified schema, and use it to power attribution, forecasting, and dashboard insights.
How do we know the models are accurate?
We run pilot tests using historical data, validate accuracy with your team, and refine based on performance. We also offer quarterly model reviews and recalibrations.
What insights can business leaders expect to see?
Our dashboards surface creative insights, modeled forecasts, and attribution results, helping execs quickly understand media performance and budget impact.
Is this solution privacy-compliant?
Yes. Our architecture follows best practices for privacy and consent, and works exclusively with first-party, aggregated, and pseudonymized data for full compliance.
What’s included in the managed services option?
We offer model retraining, strategic review sessions, performance monitoring, and support for onboarding new channels or expanding your measurement capabilities.
Ready to Turn Your Marketing Data into Real Intelligence?
Whether you need help modeling attribution, optimizing spend, or building privacy-safe dashboards, Napkyn’s team is here to guide your next step with clarity and confidence.