What’s Possible with Google Analytics in 2026?

New opportunities for stronger marketing decisions

Google Analytics is expanding beyond digital reporting. Its evolving capabilities can help marketing leaders better understand performance, connect marketing investment with business outcomes, and make more informed strategic decisions.

Join Napkyn for an executive-focused discussion about what these developments mean for your organization, which opportunities are worth exploring, and when Google Analytics 360 may become a valuable investment.

Format: Live Session + Q&A

Date: September 24th, 2026 / 1pm EST | 10am PST

Marketing leaders need better answers, not more reports

Leaders are expected to explain where growth is coming from, which channels deserve greater investment, and whether marketing is producing meaningful business value. Yet those answers are often spread across disconnected platforms, based on inconsistent measures, or difficult to connect with customers and revenue.

Google Analytics is evolving in ways that can help organizations close some of these gaps.

In this executive session, Napkyn will translate new capabilities into practical business implications. The discussion will focus on how marketing leaders can improve investment decisions, strengthen confidence in measurement, and determine what their organizations need to do next.

What These Capabilities Could Mean for Your Business

Invest with Greater Confidence

More Consistent Cross-Channel Measurement

Compare marketing performance across channels using more consistent measures and bring stronger evidence into investment decisions.

Understand How Demand Is Created

Contribution Across the Customer Journey

Distinguish between the channels that introduce and influence demand and those that capture customers when they are ready to convert.

Connect Marketing to Business Value

Customers, Revenue and Business Outcomes

Connect marketing activity with qualified leads, customers, revenue and other outcomes that matter to your organization.

 

Prioritize What Comes Next

Measurement Readiness and Investment

Identify the gaps limiting confidence, prioritize measurement improvements, and determine when Google Analytics 360 may provide meaningful value.

The Questions We’ll Address

 

  • Can we compare channel performance fairly enough to guide investment?
  • Which channels create demand, and which primarily capture existing demand?
  • Can marketing activity be connected with customers, revenue and long-term business value?
  • What data, technology or organizational gaps are limiting confidence in our reporting?
  • Where should we focus our measurement investments first?
  • How can stronger measurement support media planning and budget allocation?
  • When does Google Analytics 360 become a strategic advantage rather than simply an additional cost?

    FAQs

    Q: Can I ask questions during the webinar?

    A: Yes! There will be a live Q&A session with our presenters to address your specific queries.

    Q: Will the session be recorded?

    A: Absolutely. All attendees will receive access to a recording to revisit at their convenience.

    About Napkyn

    Napkyn helps organizations turn marketing and customer data into trusted measurement and better business decisions. We work with leaders across marketing, analytics, customer experience, data and technology to connect fragmented information, strengthen measurement foundations and better understand the people they serve.

    As a Google Marketing Platform Sales Partner and Google Cloud Partner, we bring hands-on experience with Google Analytics, BigQuery, DV360, SA360, Google Cloud and the wider marketing technology ecosystem. We help organizations determine which capabilities are valuable, what foundations they require and where investment can produce meaningful business results.