What’s Possible with Google Analytics in 2026?

Turn GA4’s latest capabilities into more complete measurement, stronger attribution, and better marketing decisions.

GA4 continues to expand across data integration, cross-channel measurement, attribution, and planning. But which capabilities are genuinely useful, and what does it take to put them into practice?

Join Napkyn for a practical webinar exploring how measurement teams can apply GA4’s evolving capabilities to real business challenges, and when Google Analytics 360 may become the right next step.

Format: Live Session + Q&A

Date: September 17th, 2026 / 1pm EST | 10am PST

What This Session Will Cover

Google Analytics continues to evolve, but keeping up with new capabilities is only part of the challenge. The more important question is how those capabilities can help your team solve real measurement problems.

In this practitioner-focused webinar, Napkyn will move beyond feature announcements and release notes to show what measurement teams can now do with Google Analytics. Along the way, we will discuss practical limitations, implementation considerations, and how to determine whether GA4 Standard or Google Analytics 360 is the better fit for your organization.

Explore X-Channel Performance

New Cross-Channel Measurement Capabilities

See how GA4 can provide a more consistent view of advertising performance across platforms and help you understand how channels work together.

Understand More of the Journey

Attribution and Touchpoint Analysis

Explore new ways to evaluate the contribution of channels and touchpoints before the final conversion, including where GA4’s attribution capabilities still have limitations.

Bring More Business Data into GA4

Customer, Product and Offline Data

Learn how campaign, CRM, product and offline data can add business context to GA4 and connect acquisition activity with qualified leads and revenue.

Planning and Budgeting Capabilities

New in Google Analytics 360

Examine GA4’s emerging planning and budgeting capabilities, what they can support today and what measurement foundations they require.

The Questions We’ll Answer

 

  • What can measurement teams do with Google Analytics in 2026 that they may not be using yet?
  • How can Google Analytics create a more complete view of performance across advertising channels?
  • How can customer, product, CRM and offline data add business context to Google Analytics reporting?
  • What can Google Analytics reveal about the touchpoints that contribute before the final conversion?
  • How useful are its emerging planning and budgeting capabilities?
  • Which applications work in Google Analytics Standard, and when does Analytics 360 become valuable?

FAQs

Q: Will I need access to Google Analytics to participate?

A: No. We will provide a live walkthrough via screenshare. But you can follow along in your own account if you have access.

Q: Can I ask questions during the webinar?

A: Yes! There will be a live Q&A session with our presenters to address your specific queries.

Q: Will the session be recorded?

A: Absolutely. All attendees will receive access to a recording to revisit at their convenience.

About Napkyn

Napkyn helps organizations turn marketing and customer data into trusted measurement and better business decisions. We work with teams across marketing, analytics, customer experience, data, and technology to connect fragmented information, strengthen their measurement foundations, and better understand the people they serve.

As a Google Marketing Platform Sales Partner and Google Cloud Partner, we bring hands-on experience with GA4, Google Analytics 360, BigQuery, and the wider marketing technology ecosystem. Our work spans industries, but our clients share a common goal: using reliable data and practical analysis to improve customer experiences and drive sustainable growth.